One Dallas kitchen will run 11 restaurant brands — the ghost kitchen bet
A Dallas restaurateur is betting that one small kitchen can run eleven restaurants at once. Oomi Digital Kitchen, a 2,250-square-foot ghost kitchen opening later this month in Dallas, will cook for 11 brands out of a single space — including sandwich chain Which Wich, local chicken sandwich spot Flyrite, and Urban Taco. Co-founder Markus Pineyro has spent 15 years building brick-and-mortar restaurants around East Texas, including spots at DFW Airport, and says the goal is to run the highest-grossing ghost kitchen per square foot in the country. A co-packing deal with Aramark's Good Uncle meal delivery service adds a third revenue stream on top of the delivery brands. No dine-in, no storefront — just a kitchen built for the delivery apps, and a test of whether one crew can juggle eleven menus without the quality slipping.
Comments